We help businesses get unstuck.

When growth starts to feel messy — unclear priorities, fragmented processes, teams pulling in different directions — we step in to bring clarity.

Our work focuses on:

  • Making sense of how your business actually operates today

  • Designing practical systems that support where you want to go

  • Helping teams align around clear priorities, roles, and metrics

Additionally, we help values focused businesses build impact, ESG, and certification strategy within the foundation — not on top of it.

What we do.

Our services

Why call it ‘baked good’?

… if you were expecting croissants, you’re in the wrong place.

The name Baked Good Impact is a reflection of my family history and personal journey. We believe that authenticity and storytelling is at the heart of every great brand, so here are some of the impactful moments that led to ours.

- Amanda Baker, founder

  • The first was at my mothers bakery in Ayr, Ontario. I would spend every day from ages 3-5 in the back of the bakery, watching my mother prep, bake and sell her products. This was my first look into the life of a business owner and it influenced me massively in choosing to attend George Brown culinary school.

  • In culinary school I quickly found myself less interested in French cooking techniques are more engaged with what I was learning about food security and global food systems. This was where my connection to social justice and was sparked and what led me to a double life of overnight shifts at a vegan bakery (staffed exclusively with activists) followed by 8am volunteer shifts at FoodShare Toronto. Despite my passion and excitement for my work the intense schedule only last so long before I began looking for a more traditional job.

  • That "traditional job" would land me at Public Inc., a social purpose marketing agency. This is where it all came together to teach me about purposeful business, and where CEO and co-founder Phillip Haid would often remark on value of businesses having 'baked in impact' to do good in the world.

    Now I help businesses 'bake in' that good. It's nice when it all comes together like that isn't it?tion text goes here